Bollywood Promoting through Online Games

ibibo is one portal which has been in the market now since last four five years. As per the website, it is focusing on social gaming and e commerce platforms.

Recently in july end, ibibo has launched a new game called "Mumbai Underworld". The movie, "once upon a time in mumbai" of Ajay Devgan, Imran Hashmi & Kangna Ranaut has associated with this game and is being promoted through this media as well.

The movie is about the functioning of underworld  in erstwhile BOMBAY... today's Mumbai. The movie has associated itself with this game. The TV ads of this game are being aired with the leading starcast of Imran Hashmi and Ajay Devgan.

This is not the first time when bollywood movie has promoted itself through interactive video games. Games have been made on many movies earlier as well. Gajini, Lagaan, Baabul are such movies on themes of which games have been created.

India's "Online Games Market" is estimated anywhere between $150 million to $200 million as in 2010. This is a big market to explore and our bollywood is encashing on it for sure.