Airtel has joined Facebook. Click here to go to the Airtel page on Facebook. Though 15055 people have liked this page till date (6th August 2010) still, there is a long way to go for Airtel, if they really want to utilize social media. Here is my piece of advice for Airtel, if they really want to leverage facebook.
2 way communication
The lifeforce of social media is two way communication. The Airtel page on facebook, lacks two way communication big time. There is no activity on the wall of the page, which gives a very closed feeling. In the discussion page, there are only 8 topics and there is no moderator to check or reply the messages of the consumers.
I have been through the twitter account of Airtel, and that is much more interactive. We are able to ee responses to various queries on the account. Though Airtel has one more account on twitter only to publish their news.
I dont know why the facebook page has not been given the same attention.
Games or Events to engage the community
I am sure, Bharti Airtel can create some really nice games based on their telephony services which the followers can play. Such games not only helps in promoting the brand but also keep the followers engaged.
Facebook - gateway to your product/service
Facebook pages are gateway to your product or service. Just creation of facebook page with a link to your website is no good. I think, Airtel should provide more details of their services - telephony as well as broadband services. Along with the plans. This would increase the reach for airtel.
I hope either airtel opens a new more interactive account on facebook or makes this current page more interactive.
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