About Social Media

What is a Social Media?

Social Media is the new age media which is collaboration of technology and social interaction of people on internet. It is referred as consumer generated Media ( CGM) or user generated content ( UGC) by business. It is a media for interaction, using web based technologies to broadcast the message. Facebook, Twitter, Blogging, Youtube are examples social media.

What is a Social Media Marketing?

Marketing via various social media platforms such as facebook, twitter, blogs etc. is known as social media marketing. This presents a very unique marketing opportunity. The success of social media marketing campaigns depends on the thorough planning and designing of the campaign. This requires the expertise of specialists who is well versed with social media and the internet behaviour. Internet behaviour means, consumer behaviour on internet.

Why Social Media Marketing?

1. Reach & Cost – It provides scalability and easy reach to the global audience at reasonable cost.

2. Consumer Engagement – The interactive and participatory nature of this media, improves the consumer engagement with the product or service. This increased engagement facilitates brand building.

3. Sampling or Market Research –Social media is an effective platform to conduct research about any new service or product being launched. Such focus groups through social media, provides a low cost option for conducting such research.

Feel free to discuss your social media requirements at way2socialmedia (at) gmail (dot) com